In the fast-paced world of media, achieving more often means rethinking and challenging the status quo. The media landscape is evolving, and Outbrain is too.
On-screen attention since 2004
of young adults are fully engaged on social vs 50% who are attentive on the open web
The Rebranding of News report, developed with Prohaska Consulting, highlighted the paradox between the high value of news audiences and the consequences of stringent brand safety constraints, which resulted in 30% of publisher inventory being underfunded.
Outbrain is already committed to making this ecosystem healthier through continuous innovation, as demonstrated by our recognition by the Digiday Awards Europe as Best Publisher Platform.
By leveraging the potential of the Open Internet, advertisers can also reimagine how to support news journalism, while still achieving their business objectives.
of advertisers say that inventory on reputable news properties delivers high ROI
As we expanded the Onyx offering, our collaboration with iconic brands, like Leica, highlighted the effectiveness of the Open Internet in capturing and holding attention in meaningful ways while driving tangible results.
From the brand itself:
“The high attention and premium environment of Onyx proved to be a perfect match for our CINE1 campaign, enabling a meaningful connection with audiences on the Open Internet.”
Leica Case Study
Lift in brand choice
attention vs. standard display
Interactions
The launch of OnyxGreen, a Green Media Product (GMP), combines our unique footprint on the open internet with our unrivaled prediction technology to reduce the carbon footprint of programmatic media campaigns.
It allows marketers to maximize attention, drive greater brand impact, and minimize emissions.
carbon emissions vs. open exchange video and display
Onyx by Outbrain™, the branding platform designed to maximize business impact of awareness and consideration campaigns, landed in new markets, including Spain, Greece, and Israel.
Cannes served as the main stage for unveiling our Audience Solutions, reflecting the industry’s shift towards AI-powered, privacy-conscious marketing strategies.
Meanwhile, Katie Secret, EVP of Global Marketing at Outbrain, shared with The Drum and Givsly how the quality environment of the Open Internet can help brands reach incremental audiences for impactful moments.
Another significant milestone in Outbrain’s journey was the announcement of entering a definitive agreement to merge with Teads, the global omnichannel video platform.
The strategic combination will unite two of the most recognized names in digital advertising to create an end-to-end, omnichannel advertising solution for the open internet.
You can read the full news here.
As part of Outbrain’s AI showcase, the release of our AI-powered Creative Automation tools gives advertisers the ability to effortlessly create and optimize ad creatives at scale.
time spent vs. Social and Search
clicks vs. Social and Search
With the Beta launch of Moments in the U.S., UK and Germany, Outbrain brings its prediction technology to a new immersive experience that transforms social-style vertical video engagement for the Open Internet.
aided brand recall with Moments
brand recognition with Moments
16.4 seconds with Moments
vs.
12.4 seconds on Social platforms
As the digital advertising landscape evolves, Outbrain remains committed to creating an integrated media buying platform that gives advertisers efficient access to premium, high-performing inventory.
The transition from Zemanta to Outbrain DSP unified the access to our platform into a single interface, streamlining the buying process and improving the overall user experience for advertisers.
The creative is the cornerstone of successful brand advertising campaigns. With Onyx Brand Studio, we elevated this further by leveraging historical analytics and data-driven insights to shape the creative design process for brands worldwide.
of brand uplift is driven by the quality of creative
As we step into 2025, we're helping reimagine media spend allocation by proving the touchpoints that align with modern consumer expectations. Leveraging AI-driven insights, we’re deepening the connections between advertisers and readers – bringing cross-funnel solutions that elevate outcomes for brands, agencies, and media owners, while supporting a more sustainable open internet ecosystem.
Lift in brand choice
Interactions
The Rebranding of News report, developed with Prohaska...
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